Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

Do ugly websites really cost you money?

eCommerce websites take longer to create than regular websites. That’s because finding the right plugins and fine-tuning other components such as the blog page takes a lot of time. Only when you’re certain that everything’s in place should you go live with your website. Until then, take the time to double-check everything; the last thing […]

Why you should review social media policies

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines. That would impact productivity […]

Windows Vista is due to leave Microsoft

It’s official. Microsoft is finally letting go of its 10-year-old, often criticized operating system: Windows Vista. From April 11th onwards, the tech company will officially end support for Vista, meaning customers will be deprived of crucial security and software updates. What does this mean for your small- or medium-sized business? Read on to find out […]

SMBs are set to enjoy free Windows 10 upgrade

If your small- or medium-sized business has yet to get a Windows 10 upgrade, fret not! Microsoft has just announced the good news. The tech giant is bringing back free Windows 10 upgrades exclusively for SMBs that passed on the previous offer. If you’re still doubting about getting that upgrade, these additional facts might help […]

Collaboration-driving Office 365 updates

Communication might be the key to personal relationships, but collaboration is the key to business connections. That’s why many small- and medium-sized businesses are looking into Office 365, a productivity and collaboration-enhancing software that allows employees to stay productive on-the-go. Recently, Microsoft announced some new Office 365 features, and we’ve rounded up the four latest […]

Why Skype for Business Over Skype?

It’s hard to deny how reliable Skype is as a VoIP telephony system. Having something good doesn’t mean you should stop at that; for the sake of your small- or medium-sized business, you should always be on the lookout for the next best thing that helps facilitate your company’s growth. Enter Skype for Business. We’ve […]

New SMB dashboard app from Twitter

If you aren’t a celebrity or a multimillionaire capable of purchasing millions of Twitter followers, it’s quite hard to establish a notable online presence these days, especially if you’re a small- or medium-sized business. It’s undeniable that the benefits of a strong online presence on prominent social media platforms such as Twitter are numerous. With […]

The three types of client virtualization

According to a Research and Markets report, client virtualization is expected to drive continual growth in the IT sector. Long gone are the days of tedious one-on-one interaction between servers and systems, it is now time to embrace the automated and virtualized alternative. Mainly, there are three options and here they are: Presentation virtualization As […]

Cost efficiency and virtualization

Small and medium-sized businesses have been seeing improvements in cost reduction and disaster recovery with the adoption of virtualization. Over the last year, virtualization has enabled Strem Chemicals, a Massachusetts-based manufacturer and marketer of specialty chemicals, to see improvements beyond their bottom line. Here are some of the reasons why thousands of companies are saving […]